September 26-27, 2026
Schaumburg Convention Center
1551 Thoreau Drive, Schaumburg, IL 60173
​​
​Booths starting at $2100 for UDMA members

RESERVE YOUR BOOTH
SCHEDULE
Friday, September 25, 2026
    Vendor Set Up: 9:00am - 5:00pm

Saturday, September 26, 2026
    Show Hours: 10:00am - 5:00pm

Sunday, September 27, 2026
    Show Hours: 10:00am - 2:00pm
    Breakdown: 2:00pm

ACCOMODATIONS
Renaissance Schaumburg Convention Center Hotel
1551 N. Thoreau Drive, Schaumburg, IL 60173
October  10-11, 2026
Meadowlands Expo Center
355 Plaza Drive, Secaucus, NJ 07094

​Booths starting at $2200 for UDMA members

RESERVE YOUR BOOTH
SCHEDULE
Friday, October 9, 2026
   Vendor Set Up: 9:00am - 5:00pm

Saturday, October 10, 2026
   Show Hours: 10:00am - 5:00pm
   UDMA Fashion Show: 5:30pm - 7:00pm

Sunday, October 11, 2026
    Show Hours: 10:00am - 2:00pm
    Breakdown: 2:00pm

ACCOMODATIONS
Hyatt Place Secaucus/Meadowlands
575 Park Plaza Drive, Secaucus, NJ 07097

Exhibiting

Booth Selection

  • $300 non-refundable deposit will be invoiced within a few days post registration and due upon receipt.
  • Full payment is due by May 8, 2026.
  • Booth selection begin June 16, 2026.
  • Booth selection is in order of registration provided your invoice is paid in-full.
  • Larger booths will be placed first to accommodate the trade show floor.
Booth Requirements

  • No promotional pieces may be placed outside booth dimensions.
  • Exhibitors with less than 6 booths per show cannot place items taller than 4ft in the front half of the booth (excluding garment racks and tables).
  • Back half of all booths can be as tall as the venue permits.
Booth Includes (per booth)

  • 10ft x10ft Space
  • 6 Black Skirted Table
  • Chairs
  • Wastebasket
  • FREE Electricity (Members Only)
  • FREE 8th and 16th booths
  • FREE Virtual Booth
NEW Virtual Booth Includes
  • Badge Scanning with Lead Collection
  • Private Appointment Scheduling
  • Direct Inquiries from Attendees
  • Logo/Link on Interactive Floor Plan
  • Video Links
  • Showcase Digital Collateral
Exhibitor Packet
Download the Exhibitor Packet

Sponsorship Packages

  • Open March 3, 2026 at 1:00pm Eastern Time and end August 15, 2026
  • Cover all UDMA show locations unless otherwise noted
  • Available for members only
  • Must be paid in full at time of purchasing

Silver Package

  • Logo on UDMA T-shirt given to all attendees (size/placement based on sponsorship level)
  • Logo with your sponsorship level on each city's attendee registration site
  • Logo on signage at all seminars
  • Logo on all digital show signage
  • Logo on tabletop signage in common areas
  • Company name announced throughout the day during the shows
  • 3 email campaigns featuring your company between March-August
  • 5 FREE drink tokens (per city)



Gold Package

  • Logo on UDMA T-shirt given to all attendees (size/placement based on sponsorship level)
  • Logo with your sponsorship level on each city's attendee registration site
  • Logo on signage at all seminars
  • Logo on all digital show signage
  • Logo on tabletop signage in common areas
  • Company name announced throughout the day during the shows
  • 3 email campaigns featuring your company between March-August
  • 10 FREE drink tokens (per city)
  • Logo on signage at complimentary massage station
  • Logo on signage at complimentary coffee station
  • Logo on signage at complimentary mimosa station
  • Logo on UDMA red carpet step and repeat

Platinum Package

  • Logo on UDMA T-shirt given to all attendees (size/placement based on sponsorship level)
  • Logo with your sponsorship level on each city's attendee registration site
  • Logo on signage at all seminars
  • Logo on all digital show signage
  • Logo on tabletop signage in common areas
  • Company name announced throughout the day during the shows
  • 3 email campaigns featuring your company between March-August
  • 20 FREE drink tokens (per city)
  • Logo on signage at complimentary massage station
  • Logo on signage at complimentary coffee station
  • Logo on signage at complimentary mimosa station
  • Logo on UDMA red carpet step and repeat
  • Logo on UDMA attendee badge
  • Name associated with attendee discount codes: 50%, 20% and 15%
  • Present a seminar Saturdays at 2:00pm
  • Logo on signage at The Ballet Bar, includes branded drink during 2 hour cash bar
  • Logo on UDMA Fashion Show signage at New York UDMA Dance Teacher Expo
  • 1 FREE Booth at New York UDMA Dance Teacher Expo

It's a Date!

Membership

JANUARY 1, 2026

Membership Fees Due


FEBRUARY 19, 2026

Annual Membership Meeting. Link will be emailed to you. If you have not received your link one week prior to the meetin, please reach out to us using the chat feature on this page. 

Booth Registration, Sponsorships, Payments, and Booth Selection

MARCH 2, 2026

Booth registration opens for all UDMA Dance Teacher Expos. Exhibitors can both deposit on booths and purchase sponsorships.


MAY 8, 2026

Final booth payments are due.


JUNE 16, 2026

Booth selection begins.

Insurance

SEPTEMBER 1, 2026

If you already have liability insurance, you can likely request a certificate of insurance for each show from your insurance company.  If you do not already have liability insurance, you can purchase it from Event Helper.  Please email marc@eventhelper.com or call 530-477-6521. 

Virtual Booths

MARCH 23, 2026

Attendee tickets go on sale today. You can be certain attendees will look at your Virtual Booth online.  We recommend you use your Virtual Booth as a place to advertise to your customers. If you are exhibiting at more than one show, be sure to set up your Virtual Booth for each show.  Collateral, videos, links, incentives, and appointment schedules do not carry over between shows. 


SEPTEMBER 1, 2026

Private appointment scheduling goes live for all UDMA shows. If you activated your private appointment availability in your Virtual Booth, attendees can start booking appointments with you. UDMA will advertise this to attendees, but you should email your customers and let them know you are ready for an in-person appointment with them. 

Shipments, Rentals, and Labor

SEPTEMBER 4, 2026

Orders for rentals and services must be completed.


SEPTEMBER 21, 2026

Chicago advance shipments must arrive.


OCTOBER 5, 2026

New York advance shipments must arrive.


Rental orders, including furniture, carpet, audio visual, electricity, internet, cleaning and rigging, should be placed online at centuryexposervices.net.

The benefits of membership.

WHAT IS UDMA?
United Dance Merchants of America (UDMA), founded in 1959. is a non-profit member organization of respected dance industry vendors who provide products and services to the dance community. What started as a small group of costume companies exhibiting at dance events has grown into the largest dance trade show in North America. Today, we are a diverse group of over 100 companies - costumes, travel, backdrops, software, competitions, equipment and more are represented. A UDMA Dance Teacher Expo is the only place to see over 10,000 costumes and every resource needed to run a successful studio in one place. The ability to make a one-on-one connection with studio owners makes the shows an invaluable resource for dance

WHY BECOME A MEMBER

Becoming a member of UDMA helps you connect and build relationships with other driven business owners and innovators to network, get ideas to build your business, and promote the growth and development of dance. Members enjoy exclusive benefits including lower booth prices, a free listing on our online directory including a logo, contact information, and links to your Facebook page and website. Also available to member are social media visibility and sponsorship opportunities which offers your company the best direct marketing opportunities to your target audience - the dance studio

HOW TO BECOME A MEMBER?

Interested companies must prove:
• At least two years prior business experience in the dance industry
• 50% or more of the firm's business in goods and/or services for the dance industry

The application process consists of:
• Completion of the UDMA Member Application
• 3 written recommendations from current customers of your business on their company letterhead.
• Phone interview
• $500 one-time registration fee
• $600 annual membership

APPLY FOR MEMBERSHIP

Century Expo Services has an in-house transportation division that is set up specifically for trade show and conference shipping. Contact them directly for rentals, labor and shipping quotes. Shipments sent with a carrier other than Century Transportation Services may incur transfer fees. Exhibitors may drive materials to the venue using their own vehicles. Exhibitors must be able to unload and hand carry items into the facility on their own.

DNYC Events specializes in maximizing the vendor/attendee expo experience by promoting both digital and in-person interactions. Contact them directly for assistance with all aspects of your virtual booth including interactive floor plans, badge scanning, lead collection, private appointment scheduling, and uploading videos and marketing collateral.

What Our Attendees and Exhibitors Say

Don't just take our word for it!

Sarah Johnson

New York, USA

"Absolutely amazing experience! I can't say enough great things about UDMA!"

Missy Hampton

Director of Marketing

Laylas Dance

"UDMA is a great opportunity to see all the costume companies and dance industry vendors in one place. See the sparkle in person while planning performances, pick up practical ideas from businesses that support dance studios and teachers, and create team-building moments that strengthen staff connections. Totally worth it and a lot of fun! "

Emilee Anderson

Director of Group Travel Operations

42nd Street Tours

"UDMA is an excellent resource for both exhibitors and studio owners because it allows business relationships to grow from year to year, in a trusted environment. I love meeting my customers face-to-face, and UDMA provides this opportunity."

UDMA - United Dance Merchants of America

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